Eve Jobs, daughter of the late Steve Jobs, has joined Louis Vuitton as a new "friend" of the House. An equestrienne par excellence in her own right, she fronts the latest campaign from Louis Vuitton showcasing the Twist handbag.

Since making its debut during the 2015 Cruise runway show, the Twist has been embraced as an iconic Louis Vuitton bag. A modern, sophisticated design defined by a signature transforming LV lock and graphic shape in Epi leather, it stands out as an emblematic creation that perfectly articulates the Maison’s savoir-faire.

For Winter 2022, Louis Vuitton puts a fresh spin on the Twist with several new animations. The original LV Twist lock, a jewel-like feature that enhances the bag’s classic design, is reinterpreted in a new “Gourmette” lock in four variations: colourful strass, enamel, an engraved Monogram, and engraved metal that echoes the signature Epi leather.