On 22 September, Breitling inaugurated the opening of its first boutique in Switzerland with two-time Academy Award nominated actor, Golden Globes award winner and Emmy Awards recipient John Travolta, also an experienced pilot, passionate aviation enthusiast and Breitling ambassador.

In addition to the international movie star, the event drew more than 140 guests, including the pilots of the Patrouille Suisse (the Swiss Air Force aerobatic display team), brand ambassadors such as Olympic gold medal-winners Dominique Gisin and Simon Ammann, world aerobatics champion Aude Lemordant, Swiss aerobatics champion Pierre Marmy as well as the chef, Swiss TV star and helicopter pilot René Schudel.