In a first for TAG Heuer, the TAG Heuer Plasma Diamant d'Avant-Garde 36mm watch features a combination of pink and white lab-grown diamonds, powered by the TAG Heuer Calibre 5 Automatic, visible through a sapphire open case back.

The introduction of the TAG Heuer Carrera Plasma Diamant d’Avant-Garde 36 mm with pink diamonds is yet another sign of TAG Heuer’s Avant-Garde and innovative spirit. It is a spirit that is deeply ingrained in the brand’s DNA: using lab-grown diamonds in all shapes and forms – now also in color – to create a disruptive design.

The new colored TAG Heuer Plasma Diamant d’Avant-Garde timepiece comes in white gold with a 36 mm case, representing the newly refined TAG Heuer Carrera Date just launched in a revisited model for Watches & Wonders 2023. The flange or “rehaut”, located just under the crystal that raises it above the dial and hands, is also newly azured.

The TAG Heuer Carrera Plasma signature crown diamond is a single, 1.3-carat, pink, lab-grown diamond. It also comes with a new signature shape, with a Diamant d’Avant-Garde shield elegantly adorning the polycrystalline dial.