Louis Vuitton reveals actress Zendaya as the new House Ambassador, showcasing the iconic Capucines handbags in her first campaign with the Maison.

In the new ad campaign, Zendaya on location in Cote d’Azur, poses with a series of Capucines models in tow, including a miniature Capucines BB – another campaign first. From terrace to balcony to rooftop, the award winning actress imbues the campaign and Capucines with a fresh yet sensual grace.

Launched in 2013, the Capucines bag is named after the Rue Neuve-des-Capucines, the Paris street where Louis Vuitton opened his first store in 1854. Today, the bag is one of the Maison’s most emblematic designs, a creation of practical elegance crafted in full-grain Taurillon leather and offering multiple styles of wear (hand, shoulder, cross-body), as well as a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.