In a landmark deal, Binance has just announced an exclusive, multi-year NFT partnership with Portuguese footballing legend Cristiano Ronaldo. Through this partnership, Binance will launch a global promotion aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.

Over the course of the agreement, Binance and Cristiano Ronaldo will create a series of NFT collections for sale exclusively on the Binance NFT platform. The first NFT collection will be released later this year and feature designs created in collaboration with Ronaldo.

The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at binance.com/en/nft/home.